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Give back and Build a Successful Business with Matt Schroeder, of Shelly Cove

Matt Schroeder, co-founder of Shelly Cove - a laid-back but trendy clothing line that celebrates sea life while giving back. Matt and his parents started Shelly Cove when he was in college.

Shelly Cove grown considerably, but they've been able to incorporate their love sea turtles and wildlife, and creating a business that not only serves the community but gives back.

Shelly Cove® donates 10 percent of net profits to The Karen Beasley Sea Turtle Rescue and Rehabilitation Center in Surf City, North Carolina.  Donations help support the medical treatment and rehabilitation of sick and injured sea turtles.  Shelly Cove® also supports a selected turtle hospital or conservancy monthly.   We believe together we can do a better job of being responsible partners to these amazing creatures.  Shop and check'em out: