Georges Benoliel has been working in Wall Street for the last 14 years trading derivatives with hedge funds. He has been an active real estate investor for over a decade. Georges graduated from HEC Business School in Paris and holds a master in Finance from ESADE Barcelona. www.nestapple.com
NestApple was born on the principle that technology greatly diminished the role of full-service real estate brokerage firms by making it easy to search for homes.
Its founders have been outraged by the high fees that traditional firms still charge. NestApple is an efficient platform which helps clients from placing the bid to dealing with the paperwork. We represent buyers (and tenants) and charge 1% instead of the regular 3% while providing the same level of service. During our own search for real estate, we stumbled upon the concept of "commission rebates", which is legal in 40 of the 50 States, and in fact has been publicly encouraged by New York's A.G.
We also believe in corporate responsibility of entrepreneurs and that businesses should play a role in social innovation and engage the local community, therefore we make a donation to a local charity every time a deal closes.