All tagged marketing

Three Key Mistakes Leading to a Company’s Downfall with Ali Craig

Ali Craig is a 3x best selling author, producer, strategist, and brander - she knows that the best brands and relationships speak to our human elements. They use brains, heart, and soul to sell.

Ali Craig is also the host and producer of Fix My Brand With Ali Craig® a reality TV show focused on fixing the heartbeat of the modern economy- the entrepreneur. Because in this age of social media where everyone's a critic as well as an instant expert- your business and audience can boom or backfire overnight. Fix My Brand With Ali Craig® Season 1 can be seen on Apple TV’s Brandpreneur™ Channel as well as Roku and Amazon Fire. Season 2 will began airing on Sept 19, 2018. www.alicraig.com

ScoutPuppy.com, Helping Businesses Get Seen, with Bart Smith

So, you want to grow your small business. Let me tell you a story about a company formed out of frustration to what options were available when a business turns to other companies to help you grow your small business.

First, ScoutPuppy Local Business Directory was formed over a long story that will be cut short here. However, the company itself was founded in 2015. Basically there was an advertiser/merchant that got really sick of other so-called “advertising sites” that claimed to help a merchant but in reality made the merchant pay for a service given for free to the general public that did nothing more than cater to the general public and not the merchant that was paying them. How does this help you grow your small business? It doesn’t but it helps the company that small business is paying with growth. No names will be mentioned but I am sure, if you’re a merchant you know exactly who I mean here. www.scoutpuppy.com

Get a 30 day FREE trail enter Scout100 (case sensitive) at the check out page

Giving Consumers a Reason to Believe in Your Brand with Ian Wishingrad

Ian Wishingrad is an entrepreneur and award-winning creative director specializing in branding, entertainment and digital development. He is the founder and creative director of BigEyedWish and launched Nobituary.com alongside Oscar-winner and “The View” co-host Whoopi Goldberg in 2015. This new web app is dedicated to helping smokers quit by empowering people who love them with a tool that sends a personalized message of hope and rebirth. BigEyedWish is a global network of best-in-class thinkers, writers, designers, strategist, publicists, agents, directors and developers collaborating to crush the toughest advertising, marketing, branding, social media and PR challenges. Clients include telecom giant AT&T, the NJ Devils, FreshPet and many other businesses and brands.  www.bigeyedwish.com

Ride the Wave: How to Embrace Change and Create a Powerful New Relationship with Risk, John Wessinger

John Wessinger is a business strategist, founder of Lateralus Solutions, a marketing and sales strategy firm and author of Ride the Wave: How to Embrace Change and Create a Powerful New Relationship with Risk. He has previously worked for global organizations in the retail and healthcare industries supporting the marketing & sales of billion-dollar brands.

Ride the Wave won the Bronze Medal in the Sales Category for the 2018 Axiom Business Book Awards and is the winner of the Sales & Marketing Category for the Book Excellence Awards. It has also received a 5-Star Review from Reader’s Favorite. www.lateralussolutions.com/book

Callum Laing How to Grow Your Small Businesses with Minimal Risk and Liquidity

Callum Laing is a New Zealander who has started, built, bought and sold half a dozen businesses in a range of industries across two continents. He is a partner in private equity company Unity­ Group, director of multiple companies and is co-­founder and non ­exec director of The Marketing Group PLC, listed in Europe. He is widely published, regularly featured in the media and often invited to speak at conferences. Callum is based in Singapore. www.CallumLaing.com

Eric Dahan, CEO Co-founder of Open Influence, Retrofitting How Brands Connect with Great Talent

Eric Dahan is Co-founder and Chief Executive Officer of Open Influence, where he oversees the strategic direction, execution, global expansion, and overall operation of the company. With an international scope and background in business and economics, Dahan brings a rich and pragmatic understanding of market dynamics and social sciences to his role. Dahan is a thought-leader in the influencer industry, and is recognized as a Forbes’ 30 Under 30 (2017) and Inc.’s 30 Under 30 (2016), CEO.

Prior to co-founding Open Influence, Dahan co-founded Splurge, a mobile app that combines social curation and e-commerce by aggregating online flash-sales from a variety of retailers. He also served as chief executive officer and managing partner for the company. Before Splurge, Dahan got his start in digital at HauteLook, a member-only online marketplace offering flash-sales and limited-time sales events that was acquired by Nordstrom in 2011. Dahan earned his bachelor’s degree in international business from Pepperdine University. www.OpenInfluence.com

Allen Adamson, Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World

Allen Adamson is Co-Founder and Managing Partner of Metaforce with over thirty
years of experience in building iconic brands. He is the author of three previous books—
BrandSimple, BrandDigital, and The Edge—and writes a monthly column on branding
for Forbes.com. JOEL STECKEL is an expert on marketing research and branding
strategy, with numerous journal articles to his credit. Professor Steckel is currently Vice
Dean for Doctoral Education at NYU’s Stern School of Business, where he has served on
the faculty for more than twenty-five years. Both authors live in New York City.  www.shiftaheadbook.com