All tagged branding

Are Blindspots Stopping your Business from Thriving?

Jim Haudan is Co-Founder and Chairman of Root Inc., the organizational change expert on helping companies create leadership alignment, execute strategies and change successfully, build employee engagement, and transform businesses. He is a sought-after business presenter who has spoken at TEDx BGSU, Tampa TEDx, and Conference Board events.

Rich Berens is CEO and Chief Client Fanatic of Root Inc., and has helped align leaders at Global 2000 organizations to drive strategic and cultural change at scale. He is a noted speaker on the issues of transformation and how to create lasting change, and has authored articles for numerous publications and blogs.  Under Rich’s leadership, Root has been listed among the Great Place to Work® Institute’s top 25 places to work, been named to the Inc. 5000 fastest-growing companies list, and experienced 10 years of consecutive growth.

About Root Inc.: The world’s most respected organizations partner with Root Inc. to realize positive change. Root activates, motivates, and inspires people to accelerate the speed of change through a combination of disruptive methods, storytelling, and interactive experiences. Root’s process of defining the future, building an organizational movement, and creating lasting change is backed by proven research and has evolved over 25 years. A bold culture and international reputation for results has attracted two out of every three of the Fortune 50 to work with Root.  www.rootinc.com and to get a copy of their book: What Are Your Blind Spots? Conquering the 5 Misconceptions That Hold Leaders Back.

Three Key Mistakes Leading to a Company’s Downfall with Ali Craig

Ali Craig is a 3x best selling author, producer, strategist, and brander - she knows that the best brands and relationships speak to our human elements. They use brains, heart, and soul to sell.

Ali Craig is also the host and producer of Fix My Brand With Ali Craig® a reality TV show focused on fixing the heartbeat of the modern economy- the entrepreneur. Because in this age of social media where everyone's a critic as well as an instant expert- your business and audience can boom or backfire overnight. Fix My Brand With Ali Craig® Season 1 can be seen on Apple TV’s Brandpreneur™ Channel as well as Roku and Amazon Fire. Season 2 will began airing on Sept 19, 2018. www.alicraig.com

How Customers Buy…And Why They Don’t with Martyn Lewis

Martyn R. Lewis is an acclaimed business professional with a vast background in all aspects of revenue generation. Born and educated in the UK, he emigrated to Canada in the early 80’s s and now resides in the Napa area of northern California. His beliefs were shaped and honed over two decades in corporate sales and marketing, starting as a front-line sales person and eventually rising to CEO of a multinational, which included hundreds of sales people under his responsibility. In the mid-90s, he started his own company, Market-Partners Inc. (www.market-partners.com) interacting with many clients and most importantly with many of their customers. His consulting work uncovered the disconcerting fact that while most of his clients were doing good work presenting a good product, the results all too often suggested otherwise. After seeing this phenomenon so many times, it was obvious to him that something was missing; there was something more at play and he needed to find out.

Mr. Lewis consults globally and his work been used across 44 countries, in 17 languages, and has impacted over 85,000 sales professionals. He is internationally recognized as an extraordinary speaker, having delivered numerous keynote addresses live, on radio and television and he is a pioneer in utilizing webinar technology to deliver effective training through his sister company, 3GS (www.3gselling.com). Mr. Lewis acts as an advisor to a number of executives in the high technology industry and is active on several advisory boards and Boards of Directors, and has served as the Committee Chair for the Sales Enablement Community of Practice Advisory Board for the American Society for Training and Development, ASTD. Today he shares details on his insightful book: “How Customers Buy…And Why They Don’t: Mapping and Managing the Buying Journey DNA

Wonderbag, a Revolutionary Product, Saving Lives and the Environment, with Sarah Collins

Entrepreneur, CEO and equality innovator Sarah Collins is best known as the creator of the Wonderbag, a $25million globally conscious enterprise. Over the past 10 years over 1.5million Wonderbags have been activated in the Western and Majority world. Sarah’s extreme dedication, resilience and determination has earned her Fortune Magazine’s Top 10 Most Powerful Women Entrepreneurs, Oprah’s African Heroines and Fair Lady’s prestigious Woman of the Future Award.

The Wonderbag is a simple but revolutionary, non-electric portable slow cooker. Wonderbag is utilized in refugee and humanitarian interventions around the world and Sarah is working with The Red Cross, The GIZ and the UNHCR. Because it reduces dramatically the need for firewood, the Wonderbag is essential in areas of deforestation and climate change. Wonderbag was accredited by the UN Framework Convention on Climate Change, and awarded 1st place in the Climate Change Leadership Awards and Eskom’s 2012 Innovation Award.


Sarah is a fierce advocate for opportunity and agency for women and families in Africa and around the world. Sarah’s impact as a CEO and advocate for women and families has lead to her speaking at the 2013 Davos World Economic Forum, The Global Alliance in New York, The UN Social Good Summit, The Royal Geographic Society in London, The Eye On Earth Summit in Abu Dabi and more. With over 10 years challenging international business models, Sarah is now known as the founder of Globally Conscious Capitalism, a movement which offers a fresh blueprint for aid agencies and the business community to work together in innovative ways that uphold human rights, honor human dignity and build sustainable economies.

TheWonderBagShop.com

Giving Consumers a Reason to Believe in Your Brand with Ian Wishingrad

Ian Wishingrad is an entrepreneur and award-winning creative director specializing in branding, entertainment and digital development. He is the founder and creative director of BigEyedWish and launched Nobituary.com alongside Oscar-winner and “The View” co-host Whoopi Goldberg in 2015. This new web app is dedicated to helping smokers quit by empowering people who love them with a tool that sends a personalized message of hope and rebirth. BigEyedWish is a global network of best-in-class thinkers, writers, designers, strategist, publicists, agents, directors and developers collaborating to crush the toughest advertising, marketing, branding, social media and PR challenges. Clients include telecom giant AT&T, the NJ Devils, FreshPet and many other businesses and brands.  www.bigeyedwish.com

Allen Adamson, Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World

Allen Adamson is Co-Founder and Managing Partner of Metaforce with over thirty
years of experience in building iconic brands. He is the author of three previous books—
BrandSimple, BrandDigital, and The Edge—and writes a monthly column on branding
for Forbes.com. JOEL STECKEL is an expert on marketing research and branding
strategy, with numerous journal articles to his credit. Professor Steckel is currently Vice
Dean for Doctoral Education at NYU’s Stern School of Business, where he has served on
the faculty for more than twenty-five years. Both authors live in New York City.  www.shiftaheadbook.com